“A lot of partners are interested in telling more nuanced stories, and the format can adapt to different needs that way. “We’ve seen a wide diversity of use cases,” says Larkin, who acknowledges that Pinterest tends to be seen mainly as a place for health and beauty, CPG and fashion. The units have been tested across categories – from cosmetics (CoverGirl) to automotive (Toyota), food (Cheerios) and retail (REI). Carousel ads are meant to cater to that mindset.”Īds can either be purchased through a set price model or a cost-per-click basis.

Users will see the carousel-style ad in their feed as they would any other Pin, but can swipe through it and explore the various components of it before clicking through to the advertiser’s page.įrancis Larkin, ad products marketing manager at Pinterest, explains to MiC: “Many of our users are in a state of actively considering what they want to do and want to buy. The social network, which recently launched a Canadian outpost, now allows advertisers to include up to five photos in order to showcase more information or images related to their services. Social network Pinterest has just added promoted carousel ads to its stable of ad products.

Pinterest carousel ads